M.A. Behavioral Marketing and Consumer Behavior, Stanford Graduate School of Business
Katherine Flaschen is a Senior Associate at ideas42 and serves as a Behavioral Scientist for the Nudge4 Solutions Lab. Prior to joining ideas42, she worked for The Decision Lab, where she applied behavioral economics to financial education and decision-making. Katherine also previously worked as a product manager for TripAdvisor, where she managed a team of engineers and designers to launch consumer-facing products on the site, and utilized user research and human-centered design to inform product development. She holds a Master’s in Behavioral Marketing and Consumer Behavior from the Stanford Graduate School of Business. Her thesis studied the effects of social influence on people’s motivation to perform health behaviors.