Cait Lamberton

Alberto I. Duran Presidential Distinguished Professor of Marketing


Cait’s research focuses on consumer behavior, from both an individual and socially-embedded perspective. Beginning with her dissertation work, Cait and her coauthors have researched the ways in which consumers respond to varying assortment sizes and organizations. She has also conducted research on consumers’ own categorization tendencies, studying the ways in which they may be motivated to categorize items differently in the interest of their own restriction or indulgence goals. New research explores consumer behavior at an interpersonal and societal level. This work includes consideration of consumers’ responses to online and offline social presence, decision-making in dyads, willingness to share products, the consequences of cooperation or competition, and satisfaction with contribution to the support of public goods.

Her work has appeared in the Journal of Consumer Research, Journal of the Association for Consumer Research, Journal of Marketing Research, Journal of Marketing, Journal of Consumer Psychology, Current Opinion in Psychology, Journal of Retailing, and Journal of Public Policy and Marketing. Cait is an Associate Editor at the Journal of Consumer Research and Journal of Consumer Psychology and a Senior Editor at the International Journal of Research in Marketing. She was selected as a Young Scholar by the Marketing Science Institute, received the Association for Consumer’s Research’s Early Career Award for distinguished scholarly contributions, and received the American Marketing Association’s Erin Anderson Award, which recognizes an outstanding female researcher and mentor.

Cait teaches consumer behavior and leads project courses at the undergraduate, MBA, Ph.D and executive education levels. She has been awarded the prize for the best teaching in the Marketing major in multiple academic years and has been named Teacher of the Year for the business school. Cait was also named as one of Poets & Quants’ “Top 40 Business School Professors under 40” in their annual global rankings.

Cait was an affiliated researcher in the inaugural year of the US White House’s Social and Behavioral Sciences Team, and has been retained as a consultant by the US Department of Education and the US Department of Labor. She writes regularly for the Huffington Post and was also co-editor of the Cambridge Handbook of Consumer Psychology. Prior to joining academia, Cait worked in marketing research and analytics in the commercial vehicle OEM, transportation consulting, and fragrance industries.