Ben Castleman is on part-time assignment to First Lady Michelle Obama’s team to help lead her Up Next messaging campaign.
The “Up Next” campaign is a part of the First Lady’s Reach Higher initiative and her Better Make Room campaign, an effort to inspire students across the nation to pursue education after high school. This spring, the White House and the Better Make Room campaign asked Castleman to help lead the planning for Up Next.
“The aim of Up Next is to provide students across the country with the information, encouragement and assistance they need to pursue high-quality, affordable college options,” said Castleman, an assistant professor at UVA’s Curry School of Education and a researcher in its EdPolicyWorks research center.
Read the full post at University of Virginia News