Our Present

We're currently working on:

Up Next

Up Next


Researcher Ben Castleman is proud to partner with First Lady Michelle Obama’s Better Make Room campaign to design and implement Up Next, a national mobile messaging campaign that provides youth across the country with important information and reminders about college, financial aid, and loan repayment. This builds on years of large-scale text messaging campaigns that we have conducted.

Financial Aid Nudge Campaign


In partnership with the Common Application and the Texas Higher Education Coordinating Board, our researchers and affiliates designed a text messaging campaign to encourage high school and college students to apply for financial aid. The campaign reached almost 500,000 lower-income, first-generation college students across the country in early 2016, and in Fall 2016 will reach over 500,000 additional students.

Improving Prisoner Outcomes


Researchers Ben Castleman and Jen Doleac are partnering with Edovo, an educational technology company, to design, implement, and evaluate innovative approaches to improve prisoners’ employment prospects and the overall stability of their transition back into society.

Our Future

Our Past

Projects that catalyzed Nudge4

Summer nudging

Summer Nudging


Researchers Ben Castleman and Lindsay Page (University of Pittsburgh) pioneered the use of text messaging to improve college access and success, first working to reduce summer melt, the phenomenon where college-intending high school graduates fail to successfully enroll in college as a result of complex and unanticipated tasks they have to complete in the months after high school.

Freshman Year Financial Aid Nudges


Researcher Ben Castleman and colleague Lindsay Page (University of Pittsburgh) partnered with Boston-based college affordability non-profit uAspire to design a text messaging campaign to encourage college freshman to renew their financial aid. This text campaign increased the share of community college freshmen who persisted through their sophomore year in college by almost 25 percent.

West Virginia College Success Nudges


In partnership with the West Virginia Higher Education Policy Commission, our researchers designed a text messaging campaign to encourage high school and college students to apply for financial aid and engage with academic support resources on campus. The program has since been expanded to serve any West Virginia student considering entering a two- or four-year college or career and technical program.