Library Reminders for Youth Patrons and Their Families

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At libraries across the country, youth patrons accumulate fines on overdue books that they struggle to pay, and which prevent them from borrowing additional materials from the library. We are partnering with the Brooklyn Public Library to leverage behavioral nudges to support youth patrons and their families to more effectively manage library circulations and maintain strong engagement with the library system.

Personalized Transfer Guidance for Community College Students

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We are working with the Virginia Community College System to provide students with simplified and highly personalized information about four-year college options where students have a good chance of transferring and succeeding, along with information about their progress towards transferring to these institutions. We are generating this transfer guidance by applying machine learning strategies to detailed student-level data for current and prior cohorts, to identify optimal transfer pathways for each students.

Up Next

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We are proud to partner with First Lady Michelle Obama’s Better Make Room campaign to design and implement Up Next, a national mobile messaging campaign that provides youth across the country with important information and reminders about college, financial aid, and loan repayment. This builds on years of large-scale text messaging campaigns that we have conducted.

Financial Aid Nudge Campaign

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In partnership with the Common Application and the Texas Higher Education Coordinating Board, our researchers and affiliates designed a text messaging campaign to encourage high school and college students to apply for financial aid. Since 2016, the campaign has reached over 1 million lower-income, first-generation college students across the country.

Summer Nudging

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Researchers Ben Castleman and Lindsay Page (University of Pittsburgh) pioneered the use of text messaging to improve college access and success, first working to reduce summer melt, the phenomenon where college-intending high school graduates fail to successfully enroll in college as a result of complex and unanticipated tasks they have to complete in the months after high school.

Freshman Year Financial Aid Nudges

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Researcher Ben Castleman and colleague Lindsay Page (University of Pittsburgh) partnered with Boston-based college affordability non-profit uAspire to design a text messaging campaign to encourage college freshman to renew their financial aid. This text campaign increased the share of community college freshmen who persisted through their sophomore year in college by almost 25 percent.]

West Virginia College Success Nudges

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In partnership with the West Virginia Higher Education Policy Commission, our researchers designed a text messaging campaign to encourage high school and college students to apply for financial aid and engage with academic support resources on campus. The program has since been expanded to serve any West Virginia student considering entering a two- or four-year college or career and technical program.

Nudges to the Finish Line

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Nudges to the Finish Line is an Institute for Education Sciences-funded, five-year project to use behavioral nudge strategies and mobile technology to increase degree completion among college students who have earned substantial credits but are at risk of withdrawing prior to completing their degree. We are thrilled to partner with higher education systems in Virginia, New York, Texas, Ohio, and Washington, with researchers at Stanford, Harvard, and New York University, and with Persistence Plus, a behavioral nudge platform, to design and implement this project.

Arlington Public Schools Summer Reading Program

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In partnership with Arlington Public Schools in Virginia, our team is developing innovative communication strategies to encourage summer reading among elementary school students. This project connects with students via district-provided iPads, and communicates encouragement, advice, and reminders to students to engage in meaningful reading during the summer months.