Nudge4 Director Ben Castleman has nudge research cited in a New York Times op-ed. A new approach — a text-messaging campaign directed at potentially vulnerable students during the summer, customized to remind them of the deadlines set by their intended … Continued
Nudge4 director Ben Castleman is recognized for his innovative use of large-scale text messaging campaigns to improve college access and success in the September/October issue of Washington Monthly.
Preliminary research shows that students who signed up for HEPC’s texting initiative were likely to attempt and complete more college credits than students not enrolled in the program.
Ben Castleman is on part-time assignment to First Lady Michelle Obama’s team to help lead her Up Next messaging campaign.