Our Approach


Innovate


We bring together teams of behavioralists, designers, and practitioners to design innovative solutions for pressing, longstanding public policy problems.

Integrate


Nudge4 is fundamentally interdisciplinary in its approach, leveraging insights and expertise from behavioral and labor economics, social and consumer psychology, visual design and data science to design effective interventions.

Scale


Our projects are all designed to an eye towards scale. We work to develop innovations that can be effective for millions of people.

Infuse


We infuse creative design into our interventions – images, infographics, GIFs, and video that engage and inform our audiences.

Our People


Nudge4 brings together faculty, staff, and students across the University of Virginia to design and rigorously evaluate behaviorally-informed solutions.


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Ben Castleman

Founder and Director, Nudge4

Ben is the founder and director of Nudge4, an Assistant Professor of Education and Public Policy at UVA, and a senior advisor to First Lady Michelle Obama’s Reach Higher initiative.

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Kelli Bird

Research Assistant Faculty

Kelli’s research focuses on the economics of higher education and the impact of financial aid and nudge strategies on college access and completion. She is also a research analyst at the US Army Office of Economic and Manpower Analysis.

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Danielle Peacock

Project Manager

Danielle is a certified project manager and holds a Master of Public Administration from the University of North Carolina.


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Zachary Sullivan

PhD Candidate (Economics)

Zach received a B.S in Economics from Michigan State University in 2012 and a M.A. in Economics from the University of Virginia in 2014. Zach's research focuses on the economics of higher education.

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Denise Deutschlander

PhD Candidate (Sociology)

Through RCT, survey, and interview studies, Denise investigates how family context and social and cultural capital facilitate postsecondary educational attainment.

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Fran Murphy

PhD Candidate

Sponsored by the US Army, Fran is a third-year graduate student at the University of Virginia. His research interests are in individual decision-making in higher education and social interaction.

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Katharine Meyer

PhD Candidate

Katharine Meyer is an IES pre-doctoral fellow in Education Policy at the Curry School of Education. She studies strategies to support low-income students’ transition from high school to postsecondary education.


Our Affiliates

Nudge4 also works closely with researchers, designers, and practitioners at other universities and organizations on a range of projects.

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Jennifer Doleac

Assistant Professor of Public Policy and Economics

Jennifer Doleac is an applied microeconomist with particular interests in the economics of crime and discrimination.

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Ethan Fletcher

Managing Director

Ethan Fletcher is a Managing Director at ideas42 where he specializes in using behavioral design to improve student outcomes at the postsecondary level.

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Alissa Fishbane

Managing Director

Alissa Fishbane is a Managing Director at ideas42. She has extensive experience converting innovative, evidence-based ideas into practice.

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Cait Lamberton

Associate Professor of Marketing

Cait Lamberton is the Fryrear Chair in Marketing at the Katz Graduate School of Business at the University of Pittsburgh. Her research focuses on consumer behavior, both from an individual and social perspective.


Our Supporters

Nudge4 benefits from the generous support of numerous philanthropic and funding organizations.

Carnegie Corporation
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